What’s the Difference Between RTB, PMPs and Programmatic Direct?

[ad_1] Understanding programmatic advertising can indeed be a complex task. Thus, we aim to clarify the distinctions among the three primary forms of programmatic advertising: Real-time Bidding, Private Marketplace, and Programmatic Direct. How does real-time bidding work? Real-Time Bidding is an automated auction process, allowing advertisers to compete for the opportunity to deliver personalized ads […]