Samsung Galaxy S23 Ultra’s cameras were built to beat the iPhone
- The Galaxy S23 Ultra is Samsung’s first phone with a 200-megapixel sensor.
- During Samsung’s Unpacked event last week, the camera was the star of the show.
- The entire message is designed to help customers understand what the camera is capable of.
During Samsung’s Unpacked event last week, unveiling the Galaxy S23 Ultra, the camera was the star of the show. We like how simple the company’s messaging for this product is. The entire message is designed to help customers understand what the camera is capable of.
Samsung’s emphasis on upgrading the camera on the Galaxy S23 Ultra served a larger goal. It aimed to outperform the iPhone. Because the Ultra’s camera arrangement has always been compared to Apple’s, Samsung chose to put its best foot forward.
Samsung wanted to beat the iPhone’s cameras.
The Samsung Galaxy S23 Ultra is the first phone with a 200-megapixel sensor. Other sensors in the setup have also been improved. To boost low-light photography and videography, the business has also introduced new software capabilities and considerably increased AI processing.
Cho Sung-dae, executive vice president of Samsung’s mobile division, began his career at the company in 2004 as a senior researcher. He has played a key role in the development of photography technologies for Galaxy phones. One of his main worries was that the photography performance of Galaxy phones was being compared to the iPhone, with the latter quickly acquiring the notion that it was better in several areas.
“I heard a lot of people say things like, ‘the Samsung phone is good for taking photos and the Apple phone is good for videos,’ or ‘the Samsung is good for landscapes and the Apple is good for portraits.’”He went on to say that Samsung conducted global polls to determine where it needed to improve. Many of the improvements we see with the Galaxy S23 Ultra are based on survey findings from Gen Z and millennials.
Participants, unsurprisingly, desired better selfies, so Samsung improved the selfie camera with quick focusing and Super HDR. The object-based AI is excellent at analyzing and capturing human traits such as hair and eyes. “I’m sure users won’t tell the difference whether it was taken on the Galaxy S23 series or Apple phones this time,” Cho said.
The preliminary findings are very promising, and we look forward to completing detailed tests to determine just how much better the Galaxy S23 Ultra’s camera truly is.